Are you utilizing the power of pre-shop to hit the gas on your optical profits? Giving your patients the ability to customize their frame...

When do your patients begin their optical buying journey? Hint: it isn’t after their exam. In fact, it’s not even when they first walk...

Are you providing parents with an easy way to buy kids glasses online? Or are they jumping ship to the big-name brands with powerful...

We can all agree technology is the one of the biggest influences to drive customer buying decisions in recent years. Ease of access and...

If you think like us, you probably know that technology is a driving factor in customer buying decisions these days…especially when it...

Heavy workload for your optical department? You’re not alone—countless employers across the nation are struggling to meet their business...

We all love to support our local communities, from mom-and-pop ice cream shops to souvenir stores and family-owned diners. Customers are...

For the longest time, optometrists have enjoyed running a community-driven practice without a fear of competition. After all, you might...