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Optify Pricing

Everything you need to manage your optical inventory online and increase patient engagement.

Get your optical online effortlessly without taking a single photograph. Display your in-stock eyewear and level the playing field with your competition.

Fully modernize your optical with Optify’s complete feature set. Maximize patient utilization to save valuable time per optical visit and increase your average optical order invoice value.

Features

Modern user friendly patient interface

Modern user friendly patient interface

Online Product Disaplay

Daily Inventory Sync

Full Integration

EHR Integration

Basic Reporting

Advanced Analytics and Reporting

Analytics, ROI Tracking,
and Reporting

Standard Support

Priority Support

Customer Support

Basic Online Resources

Comprehensive Training & Resources

Training and Resources

Month-to-Month, Cancel Anytime

Annual Commitment

Contract Term

✔️

✔️

Search Engine Optimization (SEO)

✔️

✔️

EHR Inventory Sync

✔️

✔️

Access to Industry’s Largest Frame Catalog

✔️

✔️

Virtual Try On

✔️

Marketing Automation
(email and sms)

✔️

In-Office Try-On Requests

✔️

Optical Visit Insights

✔️

Price Quotes

✔️

eCommerce

Available at Additional Cost

Multi-Location Support

+ setup fee

starting at $249/mo
Grow

+ $299 setup fee

$149/mo
Launch

Online Product Disaplay

Modern user friendly patient interface

Modern user friendly patient interface

EHR Integration

Daily Inventory Sync

Full Integration

Analytics, ROI Tracking,
and Reporting

Basic Reporting

Advanced Analytics and Reporting

Customer Support

Standard Support

Priority Support

Training and Resources

Basic Online Resources

Comprehensive Training & Resources

Contract Term

Month-to-Month, Cancel Anytime

Annual Commitment

Search Engine Optimization (SEO)

✔️

✔️

EHR Inventory Sync

✔️

✔️

Access to Industry’s Largest Frame Catalog

✔️

✔️

Virtual Try On

✔️

✔️

Marketing Automation
(email and sms)

✔️

In-Office Try-On Requests

✔️

Optical Visit Insights

✔️

Price Quotes

✔️

eCommerce

✔️

Multi-Location Support

Available at Additional Cost

Everything in Launch. Also, automatically market to patients to browse your eyewear using EHR integrations. Sell more eyewear and save more time. Sell eyewear online. Capture more sales. 

Inventory sync: Spend zero time maintaining your online inventory. Sell more eyewear to your patients by showing them what you have in stock. Use your inventory on your website to increase your reach. Level the playing field with your larger competitors websites.

Online Inventory

Everything in Launch. Also, encourage your patients to PRESHOP your in stock eyewear. Patients who preshop spend more $ in the optical and take up less staff time–and result is increased patient satisfaction.

Modernize your practice. Patients browse your eyewear and come into the practice in an eyewear buying mindset.

Omni-channel Engagement

Save 2 hours per day

Save 15 minutes per day

Engage With Patients When They Are Not in Your Practice

Everything in Launch. Also, the full suite of powerful PRESHOP features and automations.

Keep your patients browsing your eyewear on your site vs your competition.

Compete Online With PreShop

Benefits

Features

Get your optical online effortlessly without taking a single photograph. Display your in-stock eyewear and level the playing field with your competition.

Fully modernize your optical with Optify’s complete feature set. Maximize patient utilization to save valuable time per optical visit and increase your average optical order invoice value.

Launch

$149/mo

+ $299 setup fee

Grow

starting at $249/mo

+ setup fee

How St. Paul Eye Clinic Increased Capture Rates with Optify

Within the first month of using Optify's pre-shop feature, St. Paul witnessed a 10% increase in optical capture rates, translating to 52 pairs of glasses sold from 106 pre-shop appointments. This success story exemplifies Optify's adaptability and effectiveness across diverse patient demographics, including the elderly. The clinic's experience underscores Optify's role as not just a technological tool but a catalyst for growth, aligning with the clinic's core values and enhancing patient interaction, as evidenced by the rapid adoption and positive feedback from their optical staff.

The Optify Advantage

Helping to Increase Revenue by Over $25k per Month

Dr. Jonathan Cargo's optical shop, a $2 Million+ practice, successfully leveled the playing field against online retailers by integrating Optify. Embracing an interactive online showroom, they enabled patients to pre-select frames before visits, increasing convenience and engaging them early in the retail experience. This innovation led to a significant 14% revenue increase, surpassing $25,000 monthly. This case study demonstrates how Optify and strategic practice enhancements can revolutionize patient engagement and sales in independent optometry offices.

Frequently Asked Questions

Unique Selling Proposition (USP)

Product catalog limited to Frame Dream® with favoriting features

Limited and static frame catalog with favoriting features

General eCommerce Platform

Comprehensive omni-channel and eComm platform built for independent ECPs

Customization Options

Limited

Limited

High

High

EHR Integration

Limited messaging automations

None

None

Inventory sync and smart messaging automations

Virtual Try On

Included

Included

None (3rd party app)

Included

SEO

None

None

High

Moderate

Customer Service

?

?

Live Chat

Dedicated support

eCommerce

None

None

Limited (must customize for optical)

Yes, with optical specific checkout

Multi Location Features

None

None

Some

Full suite: In-stock inventory, admins, messaging, etc

Pricing

Membership model

Subscription

Subscription

Tailored, scalable

Implementation

?

?

Self service

Turnkey for the practice

Vision Source PreView®

Optify®

My Frame Gallery®

Shopify®

Customer Success Stories

Can I put the frame inventory I own online?

Yes, showcase any frame on your website.

Is my patient data safe?

Yes, your Optify site is HIPAA compliant and your patient data remains yours.

How do I measure PD, SEG, OC for online sales? Is it accurate?

The patient takes a photo with the frame on and our patented process measures to within 0.35mm. The process has an incredible less than 3% remake rate. Only your optical staff has access to the image and make the final dispensing decisions.

How long does it take to get my site up and running?

3 to 4 weeks. This covers matching your colors/branding, adding your products and creating your marketing messaging.

Terms & Conditions

Get your optical online effortlessly without taking a single photograph. Display your in-stock eyewear and level the playing field with your competition.

Fully modernize your optical with Optify’s complete feature set. Maximize patient utilization to save valuable time per optical visit and increase your average optical order invoice value.

Features

Modern user friendly patient interface

Modern user friendly patient interface

Online Product Disaplay

Daily Inventory Sync

Full Integration

EHR Integration

Basic Reporting

Advanced Analytics and Reporting

Analytics, ROI Tracking,
and Reporting

Standard Support

Priority Support

Customer Support

Basic Online Resources

Comprehensive Training & Resources

Training and Resources

Month-to-Month, Cancel Anytime

Annual Commitment

Contract Term

✔️

✔️

Search Engine Optimization (SEO)

✔️

✔️

EHR Inventory Sync

✔️

✔️

Access to Industry’s Largest Frame Catalog

✔️

✔️

Virtual Try On

✔️

Marketing Automation
(email and sms)

✔️

In-Office Try-On Requests

✔️

Optical Visit Insights

✔️

Price Quotes

✔️

Price Quotes

✔️

eCommerce

Available at Additional Cost

Multi-Location Support

+ setup fee

starting at $249/mo
Grow

+ $299 setup fee

$149/mo
Launch

Keep your patients buying from you

The industry's #1 optical software solution

Get your optical online effortlessly without taking a single photograph. Display your in-stock eyewear and level the playing field with your competition.

Fully modernize your optical with Optify’s complete feature set. Maximize patient utilization to save valuable time per optical visit and increase your average optical order invoice value.

Features

Modern user friendly patient interface

Modern user friendly patient interface

Online Product Disaplay

Daily Inventory Sync

Full Integration

EHR Integration

Basic Reporting

Advanced Analytics and Reporting

Analytics, ROI Tracking,
and Reporting

Standard Support

Priority Support

Customer Support

Basic Online Resources

Comprehensive Training & Resources

Training and Resources

Month-to-Month, Cancel Anytime

Annual Commitment

Contract Term

✔️

✔️

Search Engine Optimization (SEO)

✔️

✔️

EHR Inventory Sync

✔️

✔️

Access to Industry’s Largest Frame Catalog

✔️

✔️

Virtual Try On

✔️

Marketing Automation
(email and sms)

✔️

In-Office Try-On Requests

✔️

Optical Visit Insights

✔️

Price Quotes

✔️

Price Quotes

✔️

eCommerce

Available at Additional Cost

Multi-Location Support

+ setup fee

starting at $249/mo
Grow

+ $299 setup fee

$149/mo
Launch

+ setup fee

starting at $249/mo
Grow

+ $299 setup fee

$149/mo
Launch

Get your optical online effortlessly without taking a single photograph. Display your in-stock eyewear and level the playing field with your competition.

Fully modernize your optical with Optify’s complete feature set. Maximize patient utilization to save valuable time per optical visit and increase your average optical order invoice value.

Features

Modern user friendly patient interface

Modern user friendly patient interface

Online Product Disaplay

Daily Inventory Sync

Full Integration

EHR Integration

Basic Reporting

Advanced Analytics and Reporting

Analytics, ROI Tracking,
and Reporting

Standard Support

Priority Support

Customer Support

Basic Online Resources

Comprehensive Training & Resources

Training and Resources

Month-to-Month, Cancel Anytime

Annual Commitment

Contract Term

✔️

✔️

Search Engine Optimization (SEO)

✔️

✔️

EHR Inventory Sync

✔️

✔️

Access to Industry’s Largest Frame Catalog

✔️

✔️

Virtual Try On

✔️

Marketing Automation
(email and sms)

✔️

In-Office Try-On Requests

✔️

Optical Visit Insights

✔️

Price Quotes

✔️

eCommerce

Available at Additional Cost

Multi-Location Support