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5 min read
DIY Optical eCommerce vs. Optify’s Omnichannel Solution – What You Need To Know
ECPs are beginning to realize that a convenient online store is the only way to compete with the big optical players these days. But what is

3 min read
Anagram: An Optician's Perspective On eCommerce In Eye Care
This is a partner post, originally published by Anagram on 9.28.2022 In 2010, Warby Parker was at the forefront of online eyewear. This...

1 min read
Did You Know That Your Optical Team Members Can All Become Modern Selling Superheroes?
Hear how your optical team can become selling superheroes at your practice with Optify. Engage patients before, after, and between exams....

4 min read
Expert Tips On How To Boost Your Optical Sales With Business Data
Are you looking to boost your practice's optical sales this year? Making business decisions for your optical practice without knowing...

1 min read
How Optical eCommerce Will Help Your Cold Start Thrive
Akrinos President, CVO Erich Mattei and Optify Director of Growth and Marketing, Jenn Denham discuss the importance of implementing a...

1 min read
What Does Digital Transformation Look Like for ECPs?
ECPs have been moving along the “digital transformation” spectrum to close the gap between where they started and what patients expect...

4 min read
4 New Technology Solutions that Modernize Your Optical
Looking for ways to offer a more modern optical experience for your in-store eyewear shoppers? It might be time to get your hands on some...

1 min read
Hear From Your Peers
What are other practices saying about Optify? As an Optometrist you know that your opticians have the selling superpowers at your...

3 min read
How Virtual Try-On Capability Is Changing Eyewear Retail
The market value of eyeglasses is projected to reach $197.2 billion by 2027, with a compound annual growth rate of 5% from 2020 to 2027....

How to Empower the Optical Staff You Already Have to Increase Capture Rate
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