If you own a private optometry practice, you have more of a competitive edge than you think in selling eyewear online. After years of...

Optify saves your optical staff an average of 15 minutes for every patient your practice sees. For a practice helping 20 patients each day.

As an Optometrist you know that your opticians have the selling superpowers at your practice. Patients trust them for guidance in...

Learn how your optometry practice's SEO & optical e-commerce can skyrocket new and existing patient revenue and empower staff!

By Laurie Sorrenson, OD, FAAO Optical sales are increasingly challenging with competition mounting from online retailers and big-box...

We at Optify are excited to announce that Roya.com, a professional custom website and content management system (CMS) company, has...

Bridging the gap between the patient experience in optometry offices to the digital consumer world with contact lens and optical sales.

Do you have a solid grasp of e-Commerce trends in online optical? Spoiler: the industry is growing fast! Broadly speaking, e-Commerce has...

Competition in the eye care industry is only heating up with more online retailers. But what makes them so successful? Well, other than a...