By Laurie Sorrenson, OD, FAAO Optical sales are increasingly challenging with competition mounting from online retailers and big-box...

We at Optify are excited to announce that Roya.com, a professional custom website and content management system (CMS) company, has...

Bridging the gap between the patient experience in optometry offices to the digital consumer world with contact lens and optical sales.

Do you have a solid grasp of e-Commerce trends in online optical? Spoiler: the industry is growing fast! Broadly speaking, e-Commerce has...

Competition in the eye care industry is only heating up with more online retailers. But what makes them so successful? Well, other than a...

Are you utilizing the power of pre-shop to hit the gas on your optical profits? Giving your patients the ability to customize their frame...

When do your patients begin their optical buying journey? Hint: it isn’t after their exam. In fact, it’s not even when they first walk...

Are you providing parents with an easy way to buy kids glasses online? Or are they jumping ship to the big-name brands with powerful...

We can all agree technology is the one of the biggest influences to drive customer buying decisions in recent years. Ease of access and...