ECPs have been moving along the “digital transformation” spectrum to close the gap between where they started and what patients expect...

Looking for ways to offer a more modern optical experience for your in-store eyewear shoppers? It might be time to get your hands on some...

What are other practices saying about Optify? As an Optometrist you know that your opticians have the selling superpowers at your...

The market value of eyeglasses is projected to reach $197.2 billion by 2027, with a compound annual growth rate of 5% from 2020 to 2027....

Optify ROI increases your optical capture rate by 15%, saves 5 hours of staff time every day, and converts patients for life.

Saying you want to increase your optical sales is one thing, but actually doing it takes a dedicated game plan. You need to know how to...

Patient relationships are the key to a thriving optical eCommerce strategy. These relationships give you a major advantage in the market....

Your practice is well-positioned to succeed with eCommerce, and it's easy with the right tools and information.

Omnichannel marketing might be an unfamiliar term for you, but chances are you’ve experienced it plenty of times in your life away from...