How Optical eCommerce Will Help Your Cold Start Thrive
Akrinos President, CVO Erich Mattei and Optify Director of Growth and Marketing, Jenn Denham discuss the importance of implementing a...
- 6 min
DIY Optical eCommerce vs. Optify’s Omnichannel Solution – What You Need To Know
ECPs are beginning to realize that a convenient online store is the only way to compete with the big optical players these days. But what is
- 1 min
What Does Digital Transformation Look Like for ECPs?
ECPs have been moving along the “digital transformation” spectrum to close the gap between where they started and what patients expect...
- 4 min
4 New Technology Solutions that Modernize Your Optical
Looking for ways to offer a more modern optical experience for your in-store eyewear shoppers? It might be time to get your hands on some...
- 1 min
Hear From Your Peers
What are other practices saying about Optify? As an Optometrist you know that your opticians have the selling superpowers at your...
- 3 min
How Virtual Try-On Capability Is Changing Eyewear Retail
The market value of eyeglasses is projected to reach $197.2 billion by 2027, with a compound annual growth rate of 5% from 2020 to 2027....
- 3 min
3 Ways You'll Get ROI With Optify
Optify ROI increases your optical capture rate by 15%, saves 5 hours of staff time every day, and converts patients for life.
- 4 min
How to Sell More Rx Glasses to Patients
Saying you want to increase your optical sales is one thing, but actually doing it takes a dedicated game plan. You need to know how to...
- 3 min
Why Patient Relationships Are Key to Successful Optical eCommerce
Patient relationships are the key to a thriving optical eCommerce strategy. These relationships give you a major advantage in the market....
