2 minUnderstanding Optical Consumer Purchasing BehaviorThis quick guide explores key influences and offers strategies to improve patient satisfaction and increase sales.
2 minThe Virtual Assistant for OpticiansIn managing your optical, you're likely grappling with time-consuming appointments, inefficiencies, and missed sales opportunities. These...
3 minFrom Shelves to Screens: Transforming Your Glasses Inventory OnlineWhen was the last time you visited a store before shopping their selection online? Take Home Depot, for example. Instead of wandering...
3 minThe Secret to Keeping Eyewear Patients Coming BackElevate brand engagement with Optify's cutting-edge optical software solution. Explore now!
5 minFrom Optician to Sales Pro: How to Transform Your Team for Increased RevenueLearn practical tips on how to turn your optician team into sales experts and boost your revenue.
2 minEyefinity and Optify Announce Strategic PartnershipMarch 8, 2023 RANCHO CORDOVA, Calif. – Eyefinity®, a VSP Vision™ company and leader in practice management and Electronic Health Record...
5 minCase Study: How St. Paul Eye Clinic Increased Capture Rates with OptifyHow St. Paul Eye Clinic increased capture rates within 30 days of launching Optify. Reported by Marcus Becker, Director of Optical Services
2 minHow to Keep Your Patients Buying Eyewear From You This Holiday SeasonThis holiday season your patients are already checking out new eyewear online – often through other online eyewear sellers. So how can...
2 min3 Ways To Encourage Patients To Use FSA and HSA Benefits At Your Practice It’s that time of year again when patients with HSA and FSA accounts need to put leftover funds to good use. Eyewear is a popular and...