What's $500K in Eyewear Sales Worth to You?

The Optify Team
May 15
2 min read

If there were an opportunity to sell another $500,000 per year in eyewear at your practice, what would that be worth to you?

Would you hire another employee to capture that revenue? Would you invest $50,000 to go after it? Or would spending $3,000 a year make sense if you could gain even 10% of those sales walking out the door?

Revenue Walking Out Your Door

Are your metrics misleading you? When you see 10 exams and 10 glasses sold, it often means 5 patients bought 2 pairs each, while 5 others bought nothing. That's a 50% walkout rate disguised as 100% capture. How much is that walkout revenue worth?

$500,000 is the estimated missed optical revenue walking out the door each year for the average one-location practice (per OD!).

Where do these walkouts go? They spent 45-60 minutes with you, got a prescription, and then left. Many visit your website first, see frame logos that don't link to anything, and go to search (and buy) elsewhere online. These "digital walkouts" happen before patients even step into your optical department.

Reclaim Walkout Revenue With Pre-Exam Engagement

Starting to reclaim walkout revenue is quite simple. Optify helps you stop these digital walkouts by putting your optical inventory online, integrating seamlessly with your existing website, and sending personalized pre-appointment messages that get patients browsing your frames before they arrive.

a woman looking at her phone browsing for eyewear

Because that's the real secret—it's not about selling online, it's about influence. When patients browse your frames before appointments, they come in with a buying mindset, excited about specific frames from your inventory, not your competitors.

The Results Speak for Themselves

Practices using Optify see 15% higher capture rates for patients who pre-shop and 20% higher optical order values. Your staff saves approximately 15 minutes per patient, and one practice saw their exam conversion rate jump from 39% to 57%—a 46% improvement.

Integration is seamless—Optify connects directly to your practice management system with zero staff time required for setup. Your inventory updates automatically daily, creating a digital extension of your physical optical.