The Optify Team

Modern optical eCommerce is reshaping how patients discover eyewear, making second pair sales easier and more predictable. When browsing, education, and recommendations begin online, practices see stronger engagement, smoother in-store conversations, and higher average revenue per patient.

FSA season brings a surge of motivated patients who want to use their benefits before they expire. The practices that guide them with strong digital engagement see higher appointments, more optical sales, and a smoother end-of-year workflow.

The final months of the year represent one of the most profitable yet underutilized periods for independent optical practices. Between holiday shopping, HSA/FSA fund expirations, and benefit renewals, patients are motivated to purchase eyewear more than any other time of year.