Turn Your Patients Into Loyal Eyewear Shoppers

Meet Optify, the optical industry’s leading omnichannel software that empowers you to sell your practice’s inventory online, strengthen relationships with your patients and maximize your revenue.

Use Technology to Increase Your Eyewear Revenue

Easily get your in-stock inventory online, improve your SEO, save your staff 15 minutes or more per appointment, and increase your capture rate.

Give your patients the power to Pre-Shop

Encourage your patients to engage with your optical inventory from the comfort of their home on any device. Pre-exam frame selection gets your patients into the buyer’s mindset allowing them to narrow down their choices before their appointment saving your staff time and increasing your capture rate.

Recapture your patient's attention if they don't purchase

Optify’s automated messaging keeps your practice’s inventory top of mind when your patient doesn’t buy in your office. 

Supercharge your second pair purchases

The best time to sell a second pair is 3 weeks after the first pair. Automate messaging and increase your second pair purchases without lifting a finger. 

Join your peers who love Optify

Practices nationwide are thriving with Optify, it’s time to be online

Travis LeFevre - ABOC, Krystal Vision

“We’ve had a really good response to the Optify stuff so far. Even if they aren’t scheduling try-ons or purchasing through it, we have people browsing and coming in and telling us how easy it was to use and how nice it looked. So overall we are stoked!”

Laurie Sorrenson - OD, FAAO, President of Lakeline Vision Source

“Just 12 weeks after implementing Optify, I saw that my frame capture rate was already 13 percent higher than it was during the same time period in 2019. That kind of increase makes a huge difference in our patient experience. It tells me that our patients have found a new, easier way to shop for eyewear with us, and it makes a significant impact on our profitability."

Alejandra - Office Manager Modern Eyewear

“Things have been going great. It's been moving them along faster.”

It’s time to put your optical online

Learn more about the optical industry’s leading e-commerce solution today.

Watch Our Video To Learn About Optify

See how practices are using Optify to send personalized eCommerce marketing messages, receive new frame and lens revenue, take measurements, fulfill orders & much more.